Most marketers are unable to understand the revenue impact their marketing programs are having. This cheat sheet gives you a high level view on how you can easily start tracking the right metrics to make the best business decisions. Done right, marketing metrics and analytics can be a strategic enabler of trust, greater budget, and increased business impact.
We want readers to feel empowered to understand how to use data and analytics to guide marketing decisions.
Marketing attribution is a top differentiator for Marketo where marketers can finally prove their impact on the business.
