Make marketing a connected experience
The audience needs to drive highly efficient growth through experience-driven demand whether supporting transaction-based journeys or more sophisticated lead- or account-based approaches. They need a single source to design, launch, and measure experiences across online and offline touch points.
The offer will address the unmet information needs of our target buyers at the top of the funnel where it may be too early for us to know the optimal product fit between Adobe Campaign and Marketo Engage and their respective use case families of supporting products. We’ll set forth a set of criteria that help the reader understand what is available and what are the considerations and capabilities so that we can eventually lead them to a solution that is most compatible with their specific needs, maximizing their likelihood of success and advocacy as an Adobe customer.