In order to succeed in today’s digital world, you need to “draw up” the data that makes those assets most useful to your customers, creating “customer-first” experiences that put their needs ahead of everything else.
Customers expect content to be tailored especially for them — available at the very moment they need it, no matter where they are. If you can’t meet their needs, they won’t give your brand a second look. Econsultancy’s findings confirm that organizations with well-designed user journeys “that facilitate clear communication and a seamless transaction are 57 percent more likely to have exceeded their business goals by a significant margin.”
Points addressed include:
- Know your audience inside out.
- Build your strategy around the customer.
- Assemble a crew of journey managers.
- Reward outstanding customer-first performance.
- Develop clear workflows with cross-functional collaboration.
- Use systems and technology to output content fast.
- Make optimization fast and efficient.
