Ecommerce has become mainstream and retailers undergoing a CX-driven transformation has accelerated as a result of COVID-19. In fact, the APAC region’s share of digital commerce is set to exceed USD 1 trillion by 2022.
Despite this obvious way in which retail is changing, the rate of failure of many B2C businesses remains very high due to the digital invasion. According to IDC Retail Insights 2021, Asia/Pacific retailers cited a number of challenges, with the lack of a transformation roadmap topping the list. Singapore leads the pack in maturity, whereas Indonesia is the least matured. Despite leading the pack, challenges remain around managing the roadmap, making the change happen, and having the right digital skills.
As customers become more digitally aware, it is vital that retailers adapt quickly & reorient their business strategy to reflect a customer-first, channel agnostic strategy. The right partner, with the right technologies and expertise, will help overcome existing challenges & accelerate their growth in the years ahead.
Is your ecommerce business on its way to achieve digital maturity?
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- Learn more about the evolution in ecommerce journeys and ecommerce maturity
- Know where you are on the ecommerce maturity curve
- Evaluate your position on the ecommerce maturity curve & find out how it affects your growth roadmap