B2B customers are becoming more demanding than ever. With targeted content on the rise, people expect relevant, accurate information to be made available at a moment’s notice. As a result, B2B companies are figuring out innovative ways to streamline their platforms.
In Q3 of 2018 WBR Insights surveyed 100 Chief Executive Officers, Chief Digital Officers, Chief Innovation Officers and those of a similar standing from B2B organisations across the globe to find out more about the challenges they’re facing and the innovative solutions being brought to the table.