Let’s get clear about who this is for. This Guide is for challenger brands, ambitious, young, and hungry businesses who believe outsourced CX doesn’t need to suck.

Challengers like you are trying to carve out a new piece of a competitive market with a new approach. And once you get there, you’re planning to own it. And you need to get there first, fast, and do it better than anyone else.

Many challenger brands have discovered that customer experience (CX) is key to making this happen–and the need for consistently great CX became all the more pressing during the COVID-19 pandemic.

We’ll guide you through the basics, and what you need to succeed, honestly. We’ll tell you what you should demand from any CX program, what you should steer clear of, and what that elusive, consistently great CX can deliver.