Global data volumes are exploding. They have reached almost inconceivable levels today – and will surge to an estimated 180+ zettabytes by 2025. To put that in perspective, one zettabyte is a billion terabytes. Much of this data is created by organisations, their customers and suppliers. So it follows that those able to derive insight from it faster and more effectively than their rivals will gain a competitive advantage. The technology is already there to do so. Some estimates put the market for data analytics at $54bn this year.
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