Harvard Business Review Analytic Services, in association with SAP, reveals how forward-thinking B2B businesses are transforming customer service.

Preview of “Strategically Aligning Customer Service with B2B Business Goals”

The Move to Proactive Customer Service

Customer service plays a critical role in your brand narrative, protecting your company’s reputation, generating new business models, and increasing customer lifetime value.

In this report by Harvard Business Review Analytic Services, in association with SAP, you’ll learn:

• How expectations for B2B customer service are growing
• How B2B businesses strategically transform their customer service organizations to overcome current challenges and the changes ahead
• Key capabilities required to successful customer service