Orchestrating the customer journey for retail success.
Four personalisation instruments to tune up digital engagement.
The digital economy is in full swing – and full of twists and turns. The customer journey used to follow a much more linear and predictable path. But as the digital ecosystem expands, online and offline channels have converged. Customers now interact with brands in so many different ways, different places and at different times that orchestrating a harmonious shopper’s journey can be challenging.
This guide explores how retailers can successfully orchestrate personalised customer journeys everywhere they lead. You’ll see what instruments they’re using to drive personalisation efforts and get tips on how you too can compose great customer experiences and inspire loyalty.