The habits of grocery shoppers are changing as consumer expectations heighten and shopping patterns shift, creating a new breed of grocery consumer. This new breed of consumer is track able, target able and omni-channel, but edging ever closer to being more online. This provides new opportunities to engage shoppers and grow revenue.
Recent research suggests that shoppers increasingly want a more personalized and relevant experience. If grocers can deliver this, it will not only lead to greater engagement, but also new product discovery and increased basket value.