Next-generation CDPs are critical for delivering omnichannel engagements at scale, says 451 Research, part of S&P Global Market Intelligence

In 2019, personalized offers resulted in consumers making $87.5 billion worth of purchases they otherwise wouldn’t have made. And customer data platform (CDP) solutions are emerging as a key for bridging silos and activating those hyper-personalized experiences.

A new report from Sheryl Kingstone, head of customer experience and commerce 451 Research, part of S&P Global Market Intelligence, dives deeper into the benefits of next-gen CDPs. Download your complimentary report now to:

• Explore why hyper-personalization is becoming a leading market differentiator
• See how new CDP solutions represent a major leap forward in martech strategy
• Learn how your whole business – not just the marketing department – can benefit from key capabilities of next-generation CDPs

Download the report “Exceeding Customer Expectations with the Next-Generation Customer Data Platform”