Five capabilities leading analysts say are needed to win in tomorrow’s digital marketplace.
While digital commerce is growing fast, traditional channels like brick-and-mortar retail are shrinking. Businesses are under extreme pressure to grow, and one of the most efficient ways to do so is to sell to new markets. For example, manufacturers—including consumer packaged goods (CPG) and electronics producers—are now doing direct-to-consumer (DTC) selling. Businesses born as DTC only, meanwhile, are now branching out and selling to wholesalers and distributors. And large global companies are adding new products and brands.
No one knows what the future has in store, but more change is likely. Businesses will have to adapt quickly as customer needs continue to evolve, and a highly agile, future-proofed e-commerce platform can ensure your company is ready for anything.
Read this playbook to understand the five must have e-commerce capabilities needed for business growth.