Digital transformation has been a key driver for business processes in recent years– with nearly three-quarters of organizations having a digital transformation strategy in place or actively working on one. The goal is to better serve the digital-native demographic and meet customer expectations for seamless, anytime, anywhere interactions. With COVID-19 related “shelter-inplace orders” resulting in so many people working remotely, organizations around the globe accelerated their focus on digitizing business processes, including signing agreements and other business-critical forms.
But obtaining signatures is only one piece of a multi-step customer interaction. Digitizing signatures at the end of a customer journey still leaves some paper and manual steps in place. To truly give customers, citizens, employees and partners a seamless digital experience, organizations need to think past the signature and consider how to make the end-to-end interaction as fast and frictionless as possible. This involves reimagining information collection and continuing valuable conversations after the signature happens.