Mobile is fast becoming the channel of choice and a requirement for competitive businesses today and into the foreseeable future. The insurance industry is no exception. Risk managers, field staff, sales and service delivery partners are recognizing the benefits of managing interactions with insurers from their mobile devices, in real time. These on the go members of the insurance ecosystem are gravitating toward insurance companies that make doing business easy — wherever, whenever and however.
Insurance companies that want to become the carrier of choice by leveraging mobile have two key decisions to make: what to mobilize, and how to mobilize it. Because the go-to market costs can be high, the decision on “what” can influence the decision on “how” and visa-versa. Decisions made in isolation and without adequate information can leave a company short of the carrier of choice distinction.