Case Study

How Sysdig Transformed ABX to Increase Deal Sizes

by 49% with Intentsify

Scaling Their Success

Sysdig, a leading cloud security company, had the goal to fully embrace what they call an "account-based everything" (ABX) strategy that would focus on generating the maximum pipeline value from targeted accounts.

In the shift to ABX, Sysdig understood that the key to a successful strategy required the utilization of quality intent data so the go-to-market teams would be ready to deliver the right message at the right time to in-market accounts.

Sysdig chose Intentsify. They had prior access using other intent providers, but it wasn't serving the results they were looking for. Now, with access to the most robust dataset and buyer intent-intelligence, they saw a 26% increase in intent signal coverage in comparison to their previous provider.

Read the full case study to understand how the marketing team at Sysdig transformed their strategy and increased deal sizes by 49%, with an 82% predictability for closed-won opportunities.

Does Sysdig's Goals Sound Like Yours?

  • Create alignment between marketing and sales
  • Evolve their GTM model and increase revenue, also improving low-funnel conversion rates
  • Address the quality and use cases of their intent data

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