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How HSBC leverages Adobe Target and A.I. to rapidly optimize and deliver personalization at scale

McKinsey Digital reports that “we have vaulted five years forward in consumer and business digital adoption in a matter of around eight weeks.” * Consumer demands are rapidly evolving, and HSBC has embraced optimization with Adobe Target to quickly test and personalize new customer journeys, reducing their development and launches from 6 months down to 1!

Join optimization experts Drew Burns of Adobe (aka @drewb6915421) and Sigi Bessesen of HSBC during this webinar to learn:

  • How HSBC’s optimization and personalization efforts drive rapid change in the organization
  • How AI & Analytics accelerate their efforts and provide clear, significant business impact
  • How HSBC has built a successful program at scale delivering 3000+ activities

*McKinsey article: “The COVID-19 recovery will be digital”, May 2020

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