The webinar’s primary purpose is to convey useful information to the viewer. If done well, it’s a format that can do wonders for engaging customers, but stick with the same formula and you run the risk of switching them off completely.
However, some types of webinar can take a lot of time to produce—particularly if you’re still learning the best practices. But if you’re looking to take a scrappy approach to your marketing, you want to drive results quickly. So what formats work well and require less effort than others?
Download this ebook to learn how to put scrappy marketing into place from brainstorming for ideas through to promoting your webinar after it’s finished.