Web content management (WCM) is a critical component of a digital experience platform. This is the ninth consecutive year Adobe has been identified as a leader in the Gartner Magic Quadrant for WCM.
Gartner is a prestigious and respected organisation. Marketers and IT can rely on them to help make them make crucial decisions about the best providers to use.
Gartner conducted an extensive evaluation of WCM providers. They researched, analyzed, and scored the most significant ones, in order to help businesses make the right choice of provider. Adobe emerged as a leader.
2018 KEY POINTS PROVIDED AS GUIDELINES—SOME DETAILS MAY CHANGE IN 2019:
- Adobe Experience Manager (AEM) is highly regarded, particularly by organizations with elevated levels of digital maturity that want to design and deliver sophisticated digital experiences across multiple touchpoints in the customer journey, including the web and in-venue interactive screens.
- Adobe’s continued investment in its artificial intelligence (AI) and machine learning framework — Adobe Sensei — offers tangible results and capabilities for WCM tasks such as intelligent content authoring and intelligent content delivery.
- Adobe’s acquisition of Magento Commerce, finalized in June 2018, fills a highly important gap in its portfolio as the company positions itself to provide capabilities to support the full customer life time journey.
