How to Use Owned Media to Boost Marketing ROI

Traditionally, marketers have focused on user acquisition and growth and have been willing to pay top dollar to attract new users and drive conversions. Rising customer acquisition costs (CAC) on major ad platforms, privacy changes to how cookies can be used, and increased competition have pushed many businesses to adapt strategies and find new ways to stretch marketing dollars further.

In this guide, we’ll take a closer look at what an owned channel is, why it’s important, and how your team can use these channels to build exceptional customer experiences that drive conversions.