Creating new opportunities for growth across Ocado retailers

Ocado is the most famous online supermarket in the UK. People buy their groceries from Ocado every week, and it gets delivered to their house. They were pioneers of online food shopping before the main supermarkets did delivery.

Biztory created 30 workbooks with 85 dashboards containing sales data, coupon data, market shares, products that were removed from a shopper’s basket, and what they were replaced with, promotions. FMCG’s are not only getting access to this information for their own brands but for all brands in the same department. Of course, they are not sharing information that might go against trade legislation. At the price point they are selling this, it’s kind of a no-brainer for FMCG’s to buy a licence for these valuable insights.

Watch this webinar to learn how Biztory assisted Ocado in enhancing user experience by providing customised dashboards.