A guide to capturing the micro-moments you need to build lasting memories with loyal customers.

Just like an album of Polaroids, customer experience is the cumulative sum of every memory or interaction with your company. Whether it’s making an appointment, checking a balance, or searching the web for information about your company, each micromoment is a snapshot of satisfaction. Within a flash, you can either build trust and create loyalty, or sacrifice NPS, CSAT, or even lose your customer entirely.

Read this guide to understand the micro-moments that matter most for building lasting customer relationships.