Digital transformation is high on the agenda of C-level insurance executives. Yet many carriers have fragmented budgets and so many organizational silos that it becomes impossible to get any alignment on digital direction and scale. The result is digital silos, a repetition of the same strategic mistake made in the past to opt for discrete solutions rather than embrace unification of data, systems, processes and people.
In this paper, we explore an approach to digitization that makes it possible to unify the data acquired from any channel – a customer via mobile, an agent via desktop, a call center screen, a drone, a personalized medical device, smart glasses and other data sources – along with the analysis of the data and the associated actions through one hub, the “anchor,” that runs anywhere.