Experience Data Model

The Rosetta Stone of the Experience Business.

Experience Platform provides services that includes capabilities for data ingestion, wrangling and analysing data and building predictive models and next best action. Experience Platform makes the data, content and insights available to experience-delivery systems to act upon in real time, yielding compelling experiences in the relevant moment. With Experience Platform, enterprises will be able to utilise completely coordinated marketing and analytics solutions for driving meaningful customer interactions, leading to positive business results.

An integral part of Experience Platform is sharing customer experience data to improve experiences for our customers as they work to deliver real-time experiences through our open and extensible platform.