Do what you love: How Acrobat helps The Lust List combine business and creativity

Behind many creative careers is a seed of a dream. With passion, curiosity, and time, that dream organically grows into something that may not have otherwise been planned or predicted.

For self-starter and illustrator Sally Spratt, what started out as a side project — sketching illustrations of luxurious items she lusted after but couldn’t afford – has flourished into a business called The Lust List, which has her working with brands such as La Mer, Bobbi Brown, Estee Lauder, Ultraceuticals, L’Occitane, Johnny Walker, Nescafe, and many more.

Over the years, Spratt has accumulated a huge library of illustrations, and each is scanned, digitized, and organised into folders, such as fashion, beauty, and accessories, using Adobe tools. When it comes to creating a new ‘flatlay’ – shooting arranged items on a flat surface from directly above – all she has to do is dip into the library and explore new placements.