Based on an electronic communication standard known as application programming interface (API), headless commerce is a unique approach to digital experience management which cleanly separates a commerce platforms front and back ends. Using this model, merchants are able to accelerate content development, fast track innovations, experiment at will, and scale their businesses more efficiently.
This informative primer will provide you an overview of how headless commerce architecture works, its business benefits, and the necessary commitments required if you’re ready to put this approach to work.