The goal of this asset is to give readers guided steps, advice, examples, and considerations for delivering connected advertising experiences. In other words, intelligent campaigns that include cross-or multichannel-aware ads. We have a growing supply of content for our audience about creating omnichannel advertising using analytics, audience data, and creative capabilities in order to build a brand and acquire customers.These assets can be now consolidated and better presented within a new content experience. Key audience needs:-Grow the business through cost-effective advertising campaigns -Objectives may be brand awareness, engagement or performance (customer acquisition) The audience is aiming to reach their target audiences with consistency, efficiency; lower cost per touch point. They care about ad creative, optimal media mix, audience insights, conversion, and attribution. They need to collaborate with agencies, tech providers and media sellers effectively for campaigns. They must navigate the challenges of transparency, brand safety, data privacy, and ad fraud. They need to stay educated on the latest media trends in the industry.