From launching new products to building out marketing campaigns, savvy businesses build plans around concrete customer insights. At their core, customer insights meld market research with shopper behavior and customer sentiment around your brand, offering a lens into what makes the buyer react a certain way, what motivates them, and what aspects of your brand or products are resonating in the market.
Customers are at the center of your brand’s universe, so you have to build trust with them to stay in their orbit. Because the moment customers stop trusting you is the moment they’ll go somewhere else. And that trust can be earned — or lost — at any touch point along the customer journey.