Mobile is fast becoming the channel of choice and a requirement for competitive insurance organizations today and into the foreseeable future. While consumers, policyholders, employees, sales and service partners are driving mobile demand, insurers need to decide how to respond. With hundreds of customers around the world, Appian works with businesses on a daily basis to navigate through the mobile maze and capitalize on market opportunity. Based on this experience, we developed a three-part approach that can be used by insurance organizations to address the mobile business concern.
Shaping Mobile Strategies for Insurers
