A framework for structuring booth demos that move buyers to action. With 82% of NAB Show attendees holding direct buying authority and 70% of registrants being buyers, the demo can make the difference between being remembered and winning the deal. Learn four practical ways to lead with buyer problems, put the product in their hands, bring the right technical expertise, and end every demo with a clear next step.

Download the exhibitor prospectus to learn how to structure booth demos that engage buyers, address their challenges, and move them toward action.