The Problems of Cost-per-Lead Demand Activity

Ultimately, SDRs, BDRs, Inside Sales as ‘lead qualifiers’ are the recipient of these marketing driven leads.

Marketing rely on the ‘sales’ team to qualify and generate ‘marketing attributed’ pipeline, a KPI they are measured on more, and more.

However, lead quality rears its ugly head as a barrier to ROI for both groups

26-years in B2B Tech, has given us daily access to Heads of Marketing, and SDRs and we surveyed both groups, asking just one question:

Tell us the problems you face with Content Syndication?

You can imagine what came back!!

This survey response will share:

• What SDRs think of Content Syndication leads
• Their 5 barriers to driving ‘marketing attributed’ pipeline
• Marketing ‘pain’ through the funnel
• The time taken to manage programs

Data, data everywhere but the same lead quality problems persist.

Download now to see if you align to the SDR and Marketing issues.