Dataminr Case Study: Major American Retail Company

The corporate investigator puts the real-time Pulse alerts into two main buckets: brand protection and critical events.

Brand protection includes brand mentions, threats against the company, customer service issues, and complaints about in-store conditions that don’t filter through the retailer’s social media or other PR teams.

Critical events pertain to happenings in and around store locations. The retail company uses Pulse alerts as a starting point and then works to verify potential threats before informing business leaders.

Download the case study to know more about critical events pertain to happenings in and around store locations.