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eBook: The Impact of Direct Dials on Sales Productivity

To understand the importance of direct dials, you need to understand connect rates.

Often, sales reps who fail to hit the phones hard are left wondering how they missed their quota. While dialing away at targeted prospects, it’s important for them to remember that not all sales outreach is created equal. Take the following stats into consideration:

  • It takes 5 minutes to connect with a prospect via direct dials, but takes 22 minutes using company switchboard numbers
  • SDRs have a 46% higher likelihood of connecting to someone at the director level with the help of direct dials
  • When dialing a number at the VP level, SDRs are 147% more likely to connect with them

How can you (and your sales team) benefit from this eBook?

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