Palladium Hotel Group

How the hotel group achieved 30% increase in online conversion rate

The travel industry is moving towards an increasingly connected future in which platforms, personalisation and integrated technology play a central role. Palladium Hotel Group is, like other companies in this sector, facing the challenges of increasingly digital customers who research & buy for holidays and hotels primarily online. Digital technology is evolving with consumer adoption at an increasingly rapid pace. To understand where customers are heading brands need to pay attention to the early adopters.