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Digital Showrooms: Online Car Buying Is Here To Stay

Buying anything online has been a creeping trend for the past several years. With the onset of lockdowns and shelter-in-place orders across the world, this trend exploded, with a 21% increase in online shopping between March 2019 and March 2020.

Car buying is no exception to this. And now, prompted by COVID-19, overall demand for car buying is also on the rise, driven by a desire to feel safe and rely less on public transport.

How is all this impacting the online car buying process, and what can dealerships, marketers, and sales staff do to make sure they embrace these trends and profit from them?

Let’s find out.

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