Mazda Mexico

Mazda Mexico achieves +30% online conversion rate by improving its customer experience & driving the dealers’ network engagement

Mazda Motor Corporation is a Japanese automobile brand which has managed to capture the interest of the market for vehicles all over the world, including Mexico.

With 60 dealers in Mexico and a competitive market consisting of other manufacturers, Mazda was looking for increasing the volume of online leads sent to their dealerships network. The brand wanted to engage their dealers’ network in a way that would increase conversions to real car sales and consequently reduce cost.