2022 Digital Trends – Media and Entertainment in Focus
The future looks bright for the media and entertainment industry. 5G promises to radically transform the landscape, creating amazing integrated and immersive content experience opportunities. Couple rapid technological innovation with accelerated digital media consumption, and the possibilities for media and entertainment brands are almost unimaginable.
However, challenges loom on the horizon. 2022 is looking to be a year in which the dizzying platform acquisition that we’ve seen over the past six years finally slows, creating a new battle for retention. Faced with a plethora of content choices, media and entertainment brands need to double down on their engagement initiatives. This is only possible by understanding and anticipating consumers’ needs, enabling real-time personalisation at scale, and orienting teams for innovation and creativity.
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