Retail companies are being forced to evolve quickly due to a potent combination of converging economic, technological, cultural, and regulatory factors.
Established retailers have been confronted by the rapid speed to market of digitally native brands at one end of the spectrum and the scale of global giants such as Amazon and Alibaba at the other. But proficiency with digital tools and techniques is improving at speed
and, alongside the emergence of artificial intelligence (AI) and automation, this promises to unlock a new level of business effectiveness for all retailers, whatever their backstory.
The main success factors for retailers during 2020 will be the quality of the customer experience (CX) and their ability to personalize in real time and at scale.
The 2020 Digital Trends retail report from Econsultancy and Adobe focuses on the ongoing challenges and opportunities dominating this fast-changing sector.
